Andrew Christian Slammed for Ukraine Underwear Giveaway Campaign

Sunday March 13, 2022
Originally published on March 7, 2022

Underwear maven Andrew Christian posed with a pair of briefs in the blue and yellow colors of the Ukrainian flag on social media last Wednesday.


He wrote: "I'm giving away a custom pair of autographed underwear I created in support of the Ukraine to 1 person randomly. All you have to do is tell me in the comments what Ukrainian charity you've donated to and why you support..."

The Sword reported: "Andrew Christian has yet to issue a public statement on their controversial giveaway, but when asked for comment earlier today about the social media backlash, the underwear brand responded to The Sword with an apology for the misunderstanding of the situation."

"Andrew Christian has also donated to charities that are helping Ukraine," the company told The Sword via email. "We apologize for not making that clear in the post; however, we did not want people to think we were trying to take advantage of the unfortunate humanitarian crisis and precarious political situation by touting our own donations. Since the conflict began we have donated to outrightinternational.org to a LGBTQ+ charity helping Ukraine, Razom ...a charity supporting the Ukrainians quest for democracy and the Red Cross which is helping with the humanitarian crisis."

"The representative for the company then ended the email with a link to a page on the official Andrew Christian site that gives a list of the charities the company has donated to," The Sword said.

On social media, Christian was immediately slammed for exploitation.

On Instagram, indie pop artist @twenty20k wrote: "Wow activism at its finest."

User @marcusbryan: "Absolute cringe."

@cordova.alvaro wondered: "Waiting for the Palestine and Yemen edition," with emoji flags for the countries.


Over on Twitter, Anthony Musa, Vice President of Board Engagement at Capital Pride Alliance, wrote: "This is like one level below a muscle gays IG post IN their Andrew Christian's with a really long caption that says absolutely nothing."


Twitter user Grant Roth (@urdadssidepiece), a public health educator, put it simply: "We absolutely live in hell."