Thirst Trap of the Day: Luke Evans Wants You to Wear his Swimsuit


It turns out that the "Nine Perfect Strangers" star has a personal connection with the swimsuit. Called the "Atmos Swimbrief," it comes from the brand BDXY, the company he founded with his partner, architect Fran Tomas, and stylist Christopher Brown. He celebrated the launch with a party this week in Ibiza that was shared on the BDXY IG page.

In the post it was announced that a BDXY pop-up is available at Nobu Hotel Ibiza Bay till the end of June.

BDXY's 12-piece collection consists of a variety of products, including a t-shirt, tank top, underwear, swimwear, shorts, towel, tote bag, and a candle. In a new interview with Attitude, Evans shared all about the brand and how it started, stating:

"I don't know actually [laughs] Fran and I always talked about creating a fashion brand [...] and we always thought we'd do a swimwear collection [...] I know a lot of people say I've got thirst trap videos and images on social media. But they're often talking about the swimwear I'm wearing, so it started there."

After bringing Brown on board as co-creative director, they looked at iconic looks from the past for inspiration. "Even though this is a weird thing to do, we went for what we loved instead of getting something new. The three of us looked at the classic pieces in our wardrobes that have stayed with us all these years. We were influenced by images of John F. Kennedy Jr. I mean, come on! He was always on a beach in these 70s/80s-esque shell short-shorts. That's where the 'Cameo' short came from. Then we looked at imagery of Steve McQueen and Harrison Ford from the late 70s and early 80s. Their styles are ageless. We've got a picture of him in a white vest and underwear, and you literally could put that next to Jeremy Allen White and it would sell as many because it is iconic, simple, and it's never going out of fashion."

They also came up with catchy names for each item in the collection. "We decided to name every piece in the collection after the job titles on a film and television set. They don't exist anywhere else. When I turned up to set my first time when I was ten, I was like "Who are these people?' The t-shirt is 'The Actor' because it was our first inspiration when we looked at Marlon Brando, James Dean, Steve McQueen, and Harrison Ford. The t-shirts are synonymous with the pictures that have lasted. The brief underwear is called 'The Unit,' the boxer brief is 'The Boom' and the swimwear brief is 'The Atmos'. 'The Captain' has the Brazilian sunga cut. We have 'The Gaffer' trucker cap, 'The Wrap' towel, and 'The Shutter' tote bag too."

Talking about The Atmos, the black swimsuit he is seen wearing in the thirst-trap, Evans said: "The swimwear is made from a fabric called Econyl – the clue is in the name 'eco' and 'nylon.' It's sourced from recycled nylon and ocean nylon and plastics. The interior of the swimwear is made from SEQUAL. It's made from marine plastics. We have two different cuts here we do the classics. The brief, which is on the shorter side, and then the Brazilian sunga, which has the zigzags, a signature pattern we created that matches the towel.

"I've always loved both cuts, but the thing about swimwear that I always say is that the bit where your legs go through has to have a certain amount of elasticity. If you're laying on a beach, you want to feel secure but you don't feel like the circulation is being cut off from your legs and also that the waist feels comfortable and the interior is comfortable and the colour stays. There's a UV protection in these and it has a resistance to sun creams, light, and chlorine."

For more on BDXY's fashion line, visit the brand's website.

And check out these pics from the brand's IG page:

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