Gucci Marks Creative Transition with Lush Looks Recalling Eras Past
A model wears a creation as part of the Gucci Fall/Winter 2025-2026 men's and women's collection, presented in Milan, Italy, Tuesday, Feb. 25, 2025 Source: AP Photo/Luca Bruno

Gucci Marks Creative Transition with Lush Looks Recalling Eras Past

Colleen Barry READ TIME: 15 MIN.

Gone is the deep Gucci red. Here is the dark Gucci green.

The fashion house signaled its creative transition on the first day of Milan Fashion Week on Tuesday by sheathing the showroom in a plush green carpet and pleated drapery. Red was the signature color of the now-ended Sabato De Sarno era, and the color switch from red to green – both integral to the Gucci stripe logo – put a definitive line under it.

A model wears a creation as part of the Gucci Fall/Winter 2025-2026 men's and women's collection, presented in Milan, Italy, Tuesday, Feb. 25, 2025
Source: AP Photo/Luca Bruno

Transition Team

The design team had just 2 1/2 weeks to pull together a new collection after De Sarno's hasty departure after just two years. They've done it in less: The Alessandro Michele era launched in 2015 with just a five-day runway.

AP Photo/Luca Bruno
Source: A model wears a creation as part of the Gucci Fall/Winter 2025-2026 men's and women's collection, presented in Milan, Italy, Tuesday, Feb. 25, 2025

With Michele, there were signs of what was to come: Pussy bows and eclectic looks that appeared plucked from a flea market. It's hard to know what from the runway signals the brand's new direction – but a lot recalled Gucci eras past.

A model wears a creation as part of the Gucci Fall/Winter 2025-2026 men's and women's collection, presented in Milan, Italy, Tuesday, Feb. 25, 2025
Source: AP Photo/Luca Bruno

Lush Looks Recall the Past

Boxy mini-dress silhouettes were reminiscent of the 1960s, and worn with silk scarfs around the head, sometimes over baseball caps. Slinky silk with lace trim dresses heralded the 1990s. Deconstructed pussy-bow blouses trailed romantically, a wave perhaps to the Michele era. And essential straight skirts with deep slits and slim trousers with split hemlines recalled even more recent seasons.

A model wears a creation as part of the Gucci Fall/Winter 2025-2026 men's and women's collection, presented in Milan, Italy, Tuesday, Feb. 25, 2025
Source: AP Photo/Luca Bruno

The overall mood was lush, with faux fur, satins and mother of pearl leather setting a luxurious tone.

A model wears a creation as part of the Gucci Fall/Winter 2025-2026 men's and women's collection, presented in Milan, Italy, Tuesday, Feb. 25, 2025
Source: AP Photo/Luca Bruno

Front row guests for the Gucci interim included Daisy Edgar Jones, Jessica Chastain, Parker Posey and Dev Patel.

A model wears a creation as part of the Gucci Fall/Winter 2025-2026 men's and women's collection, presented in Milan, Italy, Tuesday, Feb. 25, 2025
Source: AP Photo/Luca Bruno

Trend Watch

Boxy suit jackets with flat pockets, reminiscent of the 1960s for her; slightly oversized double-blazer looks for him. Overcoats with short arms. Bondage leather gloves. Faux fur coats. Long bows that flow into scarves.


by Colleen Barry

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